Justin “Hasard” Lee is an award winning fighter pilot keynote speaker. His speeches install a fighter pilot operating system that eliminates internal friction and accelerates execution. When teams Own the Outcome™, they move faster, stay aligned, and deliver results that compound.
Greg Hague, Founder & CEO 72SOLD
#2 Wall Street Journal Bestselling Author
Decorated F-16 & F-35
fighter pilot
Architected how the Air Force builds elite performers
Chief of Training Systems where he lead a transformation
Award winning keynote speaker
“I’ve brought in a lot of speakers. Hasard is different. He didn’t just inspire my team, he gave them a system they can use Monday morning. I watched 400 leaders lean in for an hour and they haven’t stopped talking about it. It was a grand slam.” -Bart Proctor, CEO, Pye-Barker
One Team, One Fight
Forge your team into a unified force that works together to accomplish the mission.
Own The Outcome
Shift your team from scope to mission: from “Did I do my part?” to “Did we achieve what matters most?”
Lead Through Chaos
How to Make Decisive Calls and Drive Execution When Everything Is Changing
Hasard hasn't just studied leadership; he's lived it, leading pilots in combat and making life-or-death decisions.
Hasard meticulously tailors every keynote. Through detailed pre-event collaboration, his presentation will address your unique goals.
More than just motivation, Hasard's keynotes create sustained growth. Resources like the Field Guide, after-action debriefs, and continuing engagement ensures your audience continues to grow.
Hasard transforms presentations into captivating experiences. His blend of energy, authenticity, and powerful storytelling create a shared, unforgettable journey.
Justin “Hasard” Lee is a fighter pilot keynote speaker whose credibility comes from leading in the highest-stakes environment on earth: the cockpit of an F-35 in combat. He flew over 80 combat missions and as the Air Force’s F-35 Chief of Training Systems, he built the operating system that turned hundreds of independent teams into one fighting force. That system is now installed inside companies like Microsoft, Meta, IBM, and Lockheed Martin. He authored the #2 Wall Street Journal bestseller The Art of Clear Thinking. What separates him from other leadership speakers is that he doesn’t just inspire. He installs the “Own the Outcome” operating system, a five-law framework that teams implement the day after the event. Every keynote is customized through a pre-event strategy call so the content maps directly to your audience’s challenges.
Hasard has delivered keynotes and leadership programs for Microsoft, Meta, IBM, Google, Caterpillar, Lockheed Martin, Northrop Grumman, and dozens of other organizations across technology, defense and aerospace, financial services, manufacturing, healthcare, and professional services. He is equally effective with software engineers at Meta, a leadership team at a defense contractor, or a sales organization at a Fortune 500 company.
Hasard consistently receives the highest speaker ratings at events. Willy Allison, founder of World Game Protection Conference, said “twenty years of doing this and he’s one of the best we’ve ever had. I almost never bring a speaker back. I brought Hasard back because our audience asked for him by name.” Bart Proctor, CEO of Pye-Barker, said “I watched 400 leaders lean in for an hour and they haven’t stopped talking about it. He didn’t just inspire my team, he gave them a system they can use Monday morning.” Greg Hague, CEO of 72SOLD, called him “a rockstar speaker who blew the socks off our team.”
Hasard’s keynotes are built on the Ownership Flywheel, a framework forged from how the U.S. Air Force trains elite fighter pilots. His three core keynotes are: “Own the Outcome,” which installs a culture of ownership and accountability; “One Team, One Fight,” which breaks down silos and forges teams into a unified force; and “Ignite Initiative,” which moves teams from hesitation to decisive execution. The underlying system is built on five laws: One Team One Fight, Decentralized Execution, Wind the Clock, Adapt and Overcome, and The Fighter Pilot Debrief. Each keynote can be delivered as a 60-minute keynote, half-day workshop, or multi-day leadership program, and every engagement is customized to the audience’s industry, challenges, and goals.
Hasard doesn’t deliver from behind a podium with slides. He steps off stage, interacts with the audience, and diagnoses their friction points in real time. His keynotes combine real combat stories, declassified cockpit footage, and dynamic multimedia to create an immersive experience, not a lecture. Every story connects directly to a leadership principle the audience can use. Phones go down, people lean in, and because every talk is built from research into your business and conversations with your leadership team, the content feels like it was made for their exact situation.
Hasard delivers keynotes for corporate annual conferences, sales kickoffs, leadership retreats, executive offsites, team-building events, association meetings, and industry forums. He has opened 3,000-person general sessions and led intimate 30-person executive workshops. His content works for leaders at every level, from C-suite executives to frontline managers, and adapts to any context, whether you’re kicking off the fiscal year, navigating organizational change, or investing in your leadership pipeline.
Hasard’s keynotes are built for lasting impact, not just applause. Teams leave with specific tools they start using the same week, including the 3×3 Debrief, a five-minute ritual for continuous improvement, and a decision rights framework that eliminates bottlenecks and pushes authority to the front line. His Leadership Labs programs have produced a 32% increase in employee engagement, a 24% boost in productivity, and a 12% reduction in turnover. Every attendee receives a customized Field Guide with actionable takeaways specific to their organization. One month after the event, Hasard conducts an after-action debrief to keep the momentum going. As Bart Proctor, CEO of Pye-Barker, put it: Hasard “didn’t just inspire my team, he gave them a system they can use Monday morning.”
Hasard offers facilitated leadership sessions where teams work through real challenges in real time, fireside chats for intimate executive conversations, customized workshops targeting specific organizational issues, strategic consulting with actionable plans, and long-term leadership training with regular touchpoints. These formats can be combined with a keynote to create a full offsite or multi-day experience. Many clients start with a keynote and expand into ongoing leadership development as they see the impact.
For the fastest response, contact Hasard’s team directly at hasardlee.com/contact. He is also represented at Washington Speakers Bureau, BigSpeak, Chartwell Speakers, All American Speakers, Eagles Talent, or Gray Miller Agency. The process starts with a discovery call to understand your event goals, audience, and format. From there, Hasard’s team handles logistics and customization. He delivers keynotes in both live and virtual formats. Speaking fees vary based on format, scope, and engagement depth. Reach out for availability and pricing.
No. As a fighter pilot, Hasard built his career executing complex missions under extreme pressure with minimal lead time. He brings that same urgency to every speaking engagement. Regardless of your timeline, reach out through the contact form. Hasard will review your request and do his utmost to make it work. If he’s already booked, he’s committed to helping you find another outstanding speaker who can deliver for your audience.
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