Meet Hasard – Hasard Lee

Hasard has inspired a lasting impact on millions of people through his articles, videos, and #2 WSJ bestselling book, The Art of Clear Thinking.

"Hasard Lee, a Wall Street Journal bestselling author and former fighter pilot, delivers combat-tested leadership, strategic thinking, and battle-tested strategies to help leaders navigate today's business challenges."

Hasard is a #2 Wall Street Journal bestselling author on leadership and decision-making. He is the only fighter pilot to fly jets from two squadrons into combat on the same day, providing critical support to troops under fire.

On the leadership front, Hasard is a decorated U.S. Air Force fighter pilot who led pilots into combat on over 80 missions. He was hand-picked to fly the F-35―the most advanced fighter aircraft―which was still in development at the time. He was then selected to become an instructor, where he taught hundreds of fighter pilots the art and science of leadership and decision-making.

In his culminating role on active duty, Hasard became the Chief of Training Systems for the Air Force’s largest training base. There he led an AI transformation that enabled pilots to be trained faster and with higher proficiency, a methodology that has since been adopted by air forces around the world.

Hasard’s book, The Art of Clear Thinking, became one of the top books of the year as the #2 Wall Street Journal bestseller and has been translated into over 15 languages. Drawing from his high-stakes background, Hasard now equips organizations to navigate change and uncertainty by engaging the ownership flywheel, a process that transforms teams into a force of proactive leaders who own the outcome.

“Tools to manage chaos under even the most stressful conditions”

Values

Face the Fire

Progress often demands confronting challenges directly. It requires fortitude—both moral and mental—to make the tough calls and act decisively despite risk and uncertainty.

Own the Action

Action isn’t delayed waiting for orders when the need is clear. Proactively identifying needs, solving problems directly, and taking decisive ownership drives the mission forward. Bias for action.

Mission & Team First

Prioritizing the team’s needs and the mission’s demands above self-interest builds the foundation of trust, reliability, and collective achievement that is essential for team success.

Know the 'Why'

Complacency is the adversary of innovation and improvement. A relentless drive to understand the deeper ‘why,’ explore different approaches, and continuously learn better ways to operate is essential for success.

Master the Standards

Excellence is built through self-control and adherence to the highest standards. This demands meticulous preparation, precision in execution, and the consistent choice of the hard right over the easy wrong, especially under pressure.

Fuel for Resilience

Perspective fuels performance. Actively practicing gratitude—recognizing teammates’ contributions, valuing opportunities, appreciating the privilege to serve the mission fosters resilience and strengthens resolve.

Mission First, Ego Last

Confidence without arrogance fuels effective teams. This means approaching situations with an open mind, valuing new perspectives, actively seeking feedback, learning from all outcomes, and always placing mission success above personal ego.

A message that's reached

over

a million people in 15 languages

THE ART of CLEAR THINKING

#2 Wall Street Journal bestseller
How better leadership and decision-making can drive outsized results.

A proven framework to unlock better decisions.

Helping companies keep up with the pace of change.

Increasing team and organizational excellence.

Learn the combat-tested approach to making better decisions under pressure so you can build a better company, career, and life.

Meet Justin "Hasard" Lee