Hasard has inspired a lasting impact on millions of people through his articles, videos, and #2 WSJ bestselling book, “The Art of Clear Thinking.”

Justin ‘Hasard’ Lee as a fighter pilot.
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“Hasard Lee, a Wall Street Journal bestselling author and former fighter pilot, delivers combat-tested leadership, strategic thinking, and battle-tested strategies to help leaders navigate today's business challenges.”

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Ownership Culture Keynote Speaker

Forged in the Cockpit, Architected on the Ground.

As an F-35 fighter pilot leader, the consequences of this friction were life and death. But his most critical role wasn't just in the cockpit; it was as an architect of human performance. Tasked with building the operating system for the world's most advanced pilots, he deconstructed why some teams thrived under pressure while others crumbled, codifying the battle-tested principles that create a culture of decentralized execution and absolute ownership

From a Battle-Tested System to a Business Bestseller.

From a Battle-Tested System to a Business Bestseller. That system became the foundation for his #2 Wall Street Journal bestselling book, The Art of Clear Thinking, and the framework he now installs into the world's top companies like Microsoft, Meta, and IBM—an interconnected set of laws designed to turn friction into momentum.

His Mission: Install a Culture of Ownership.

His Mission: Install a Culture of Ownership. Today, Hasard's mission is singular: to empower teams with an Own The Outcome mentality, translating those hard-won lessons into actionable strategies that give organizations an unstoppable advantage in the business world.

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“Tools to manage chaos under even the most stressful conditions”

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A message that's reached

over

a million people in 15 languages

THE ART OF CLEAR THINKING

#2 Wall Street Journal bestseller
How better leadership and decision-making can drive outsized results.

A proven framework to unlock better decisions.

Helping companies keep up with the pace of change.

Increasing team and organizational excellence.

Learn the combat-tested approach to making better decisions under pressure so you can build a better company, career, and life.

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