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The Industry Trend: The proliferation of AI is moving beyond simple automation into the realm of intelligent partnership. Planners are overwhelmed by countless logistical tasks, data points, and personalization demands. AI tools can now draft marketing copy, suggest agenda flows, and manage registration, but this creates a new challenge: how to use this efficiency to create fundamentally better, more human-centric events.
The Leadership Opportunity: The most successful event leaders will not be replaced by AI; they will be augmented by it. The opportunity is to shift focus from manual, repetitive tasks to strategic event design, using AI as a co-pilot to handle the logistics. This frees up leaders to focus on creating genuine connection, curating unique content, and designing unforgettable "wow" moments that a machine cannot replicate.
The Industry Trend: In an era of digital saturation and remote work, the bar for in-person events has been raised dramatically. Attendees no longer come just for information; they crave immersive experiences, authentic networking, and a powerful sense of community. A standard ballroom with a stage and screen is no longer enough to justify the cost and effort of attendance.
The Leadership Opportunity: To treat every event as a product and every attendee as a customer seeking a return on their investment of time and money. Leaders must become producers and creative directors, not just planners. The opportunity lies in weaving a narrative through the entire event, from the marketing to the follow-up, and using multi-sensory, interactive elements to create lasting memories and deeper brand loyalty.
The Industry Trend: Budgets are tight and decision-makers are more skeptical than ever. The C-suite no longer accepts "brand awareness" as a sufficient outcome for a multi-million dollar event. They demand hard data on lead generation, customer conversion, employee retention, and overall return on investment (ROI). Without clear metrics, event budgets are the first to be cut.
The Leadership Opportunity: To transform the events department from a cost center into a strategic business intelligence unit. By leveraging modern event technology platforms, leaders can capture a wealth of data on attendee behavior, session engagement, networking interactions, and sales impact. The opportunity is to use this data to prove an event's value and make smarter, evidence-based decisions for the future.
As we navigate an era of unprecedented disruption, leaders are increasingly challenged by market volatility, technological shifts, and global competition.
This Keynote Serves Leaders & Teams Who Are:
The Audience Will Leave With:
Hasard’s leadership and decision-making under uncertainty are forged from direct, high-stakes experience as a U.S. Air Force fighter pilot with over 80 combat missions. His expertise extends to developing leaders, having instructed hundreds of fighter pilots, while leading strategic innovation through his involvement with the F-35 program. He also spearheaded an organizational AI transformation within the U.S. Air Force, yielding methodologies now adopted by air forces internationally. These principles were the basis of his Wall Street Journal bestselling book, The Art of Clear Thinking, and he now applies these insights to help Fortune 500 companies like Meta, IBM, and Microsoft develop actionable strategies to lead their teams to victory.
What sets a keynote by Hasard apart is a multi-faceted approach designed for lasting impact. It begins with his real-world, high-stakes leadership experience. Hasard hasn’t just studied leadership; he’s lived it, leading pilots in combat and making life-or-death decisions. This gives his message a rare and compelling authenticity that audiences immediately recognize and connect with.
To further maximize your event’s success and extend its value, Hasard provides comprehensive support. This includes a world-class marketing package with engaging videos and promotional content to help you boost attendance and build buzz around the event. His commitment is to fostering a lasting impact where success is measured by progress in the months after the event. He facilitates this by providing targeted resources, such as a customized Field Guide for every attendee. This actionable blueprint distills key insights and strategies from the keynote, tailored to their specific challenges, ensuring they can reference and apply learnings.
In addition, Hasard conducts an after action debrief a month after the event to answer questions and provide guidance to ensure the momentum continues to grow.
Yes, Hasard and his team are available for a discovery call for your event. Please reach out via the contact form.
Yes, Hasard has extensive experience in both live and virtual formats.
As a fighter pilot, Hasard specialized in executing complex missions under extreme pressure, often adapting to unexpected circumstances with minimal lead time. He brings that same decisive, ‘mission-first’ mindset to every engagement. So, regardless of your event’s lead time, please fill out the Booking Inquiry Form. Hasard will review your request and do his utmost to find a way to support your event. If he is already scheduled, he’s committed to helping you find another outstanding speaker who can deliver for your audience.
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