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“Justin’s keynote was the highest-rated speaker presentation of the event. The insights he provided were not only inspiring but practical and applicable.”

-Keith Thompson, President, PMI

Prepare for the future of leadership with keynotes that drive alignment, resilience, and productivity.


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Key Meetings & Events Trends & Opportunities

The AI Revolution: From Logistical Overload to Intelligent Event Design

The Industry Trend: The proliferation of AI is moving beyond simple automation into the realm of intelligent partnership. Planners are overwhelmed by countless logistical tasks, data points, and personalization demands. AI tools can now draft marketing copy, suggest agenda flows, and manage registration, but this creates a new challenge: how to use this efficiency to create fundamentally better, more human-centric events.

The Leadership Opportunity: The most successful event leaders will not be replaced by AI; they will be augmented by it. The opportunity is to shift focus from manual, repetitive tasks to strategic event design, using AI as a co-pilot to handle the logistics. This frees up leaders to focus on creating genuine connection, curating unique content, and designing unforgettable "wow" moments that a machine cannot replicate.

The Experience Economy: Forging Unforgettable, Immersive Gatherings

The Industry Trend: In an era of digital saturation and remote work, the bar for in-person events has been raised dramatically. Attendees no longer come just for information; they crave immersive experiences, authentic networking, and a powerful sense of community. A standard ballroom with a stage and screen is no longer enough to justify the cost and effort of attendance.

The Leadership Opportunity: To treat every event as a product and every attendee as a customer seeking a return on their investment of time and money. Leaders must become producers and creative directors, not just planners. The opportunity lies in weaving a narrative through the entire event, from the marketing to the follow-up, and using multi-sensory, interactive elements to create lasting memories and deeper brand loyalty.

The Data-Driven Event: Proving ROI in a Skeptical Market

The Industry Trend: Budgets are tight and decision-makers are more skeptical than ever. The C-suite no longer accepts "brand awareness" as a sufficient outcome for a multi-million dollar event. They demand hard data on lead generation, customer conversion, employee retention, and overall return on investment (ROI). Without clear metrics, event budgets are the first to be cut.

The Leadership Opportunity: To transform the events department from a cost center into a strategic business intelligence unit. By leveraging modern event technology platforms, leaders can capture a wealth of data on attendee behavior, session engagement, networking interactions, and sales impact. The opportunity is to use this data to prove an event's value and make smarter, evidence-based decisions for the future.

Tools that are making an impact and driving value”

— Rajiv Bajwa, Vice President, IBM

Hasard is a #2 Wall Street Journal bestselling author on leadership and decision-making. He is the only fighter pilot to fly jets from two squadrons into combat on the same day, providing critical support to troops under fire.

On the leadership front, Hasard is a decorated U.S. Air Force fighter pilot who led pilots into combat on over 80 missions. He was hand-picked to fly the F-35―the most advanced fighter aircraft―which was still in development at the time. He was then selected to become an instructor, where he taught hundreds of fighter pilots the art and science of leadership and decision-making.

In his culminating role on active duty, Hasard became the Chief of Training Systems for the Air Force’s largest training base. There he led an AI transformation that enabled pilots to be trained faster and with higher proficiency, a methodology that has since been adopted by air forces around the world.

Hasard’s book, The Art of Clear Thinking, became one of the top books of the year as the #2 Wall Street Journal bestseller and has been translated into over 15 languages. Drawing from his high-stakes background, Hasard now equips organizations to navigate change and uncertainty. He partners with Fortune 500 leaders like Meta, Google, and Microsoft as well as select startups, transforming how they approach leadership through lessons forged in air combat.

keynote description

As we navigate an era of unprecedented disruption, leaders are increasingly challenged by market volatility, technological shifts, and global competition.

Studies show that over 50% of executives feel their teams are unprepared to make critical decisions under pressure, leading to missed opportunities, stalled growth, and diminished team morale. We are in a leadership crisis and must adopt a new approach to thrive in this complex environment.Studies show that over 50% of executives feel their teams are unprepared to make critical decisions under pressure, leading to missed opportunities, stalled growth, and diminished team morale. We are in a leadership crisis and must adopt a new approach to thrive in this complex environment.
Former fighter pilot, bestselling author, and leadership expert Hasard Lee helps you Lead Through Chaos with his proven 5-step framework for building resilient, adaptable leaders. Whether you’re aiming for bolder decision-making, greater agility, or a more confident leadership team, you’ll leave with practical tools to achieve sustainable success.
The Lead Through Chaos framework prioritizes adaptability over rigidity, strategic thinking over reactive measures, and courage over hesitation. Leaders who adopt this approach emerge inspired and equipped, ready to guide their teams through uncertainty and empowered to achieve consistent results, no matter the obstacles.

Outcomes & Experiences

Audience

This Keynote Serves Leaders & Teams Who Are:

Outcomes

The Audience Will Leave With:

Hasard tailors Lead Through Chaos™ to suit any audience, but it shines in these settings:

Frequently Asked Questions

about Hasard

What makes Hasard uniquely qualified to speaking on leadership and decision-making?

Hasard’s leadership and decision-making under uncertainty are forged from direct, high-stakes experience as a U.S. Air Force fighter pilot with over 80 combat missions. His expertise extends to developing leaders, having instructed hundreds of fighter pilots, while leading strategic innovation through his involvement with the F-35 program. He also spearheaded an organizational AI transformation within the U.S. Air Force, yielding methodologies now adopted by air forces internationally. These principles were the basis of his Wall Street Journal bestselling book, The Art of Clear Thinking, and he now applies these insights to help Fortune 500 companies like Meta, IBM, and Microsoft develop actionable strategies to lead their teams to victory.

Hasard’s drive to speak and consult is deeply rooted in the military ethos of ‘service before self.’ His development as a U.S. Air Force fighter pilot involved over $50 million of intensive training, equipping him with expertise in leadership, decision-making, and resilience under pressure. Now, guided by that principle of service, Hasard’s calling is to share his combat-proven strategies, empowering individuals and organizations to navigate today’s challenges.
Through his speaking engagements, leadership programs, and consulting, he has empowered individuals and organizations to achieve extraordinary outcomes. At Meta, he inspired engineers and designers to push the boundaries of virtual reality technology, leading to innovations that transformed user experiences. His collaboration with scientists and engineers at Northrop Grumman on the James Webb Space Telescope project contributed to discoveries that deepened humanity’s connection to the universe. Additionally, his leadership development programs have equipped executives at IBM and other companies with the skills to navigate complexity, foster innovation, and drive meaningful impact.

About Hasard's Keynotes

Does Hasard customize his keynotes?
Yes, Hasard customizes his keynotes for every event. Each presentation is carefully tailored to deliver a message that resonates with the specific theme and goals of the event. This personalized approach ensures that his talks are not only relevant but also deeply engaging for the audience while aligning with the theme and messaging of the event.

What sets a keynote by Hasard apart is a multi-faceted approach designed for lasting impact. It begins with his real-world, high-stakes leadership experience. Hasard hasn’t just studied leadership; he’s lived it, leading pilots in combat and making life-or-death decisions. This gives his message a rare and compelling authenticity that audiences immediately recognize and connect with.

To further maximize your event’s success and extend its value, Hasard provides comprehensive support. This includes a world-class marketing package with engaging videos and promotional content to help you boost attendance and build buzz around the event. His commitment is to fostering a lasting impact where success is measured by progress in the months after the event. He facilitates this by providing targeted resources, such as a customized Field Guide for every attendee. This actionable blueprint distills key insights and strategies from the keynote, tailored to their specific challenges, ensuring they can reference and apply learnings.

In addition, Hasard conducts an after action debrief a month after the event to answer questions and provide guidance to ensure the momentum continues to grow.

Beyond his keynotes, Hasard offers a diverse array of services designed to enhance leadership skills and propel organizational success. 
 
  • Facilitated Leadership Sessions
    Hasard offers interactive and high-energy sessions where leaders collaborate to address real challenges. He guides participants using battle-tested strategies, enabling them to refine their skills in real time and emerge sharper and more capable.

 

  • Fireside Chats with Executive Leaders
    Hasard hosts intimate, no-filter conversations with top executives, delivering rare insights into leadership at its peak. These sessions combine storytelling, wisdom, and networking opportunities, creating a memorable and transformative experience for attendees.

 

  • Customized Workshops
    Hasard designs tailor-made workshops that confront an organization’s most pressing issues directly. Focused on critical areas like team alignment, these workshops equip participants with practical tools and yield immediate, tangible benefits.

 

  • Custom In-Person and Virtual Consulting
    Hasard provides strategic consulting services, available both in-person and virtually, that cut through complexity to bring clarity to chaotic situations. His consulting delivers actionable plans that drive organizational success.

 

  • Long-Term Leadership Training
    Hasard provides ongoing leadership development with regular touchpoints and evolving resources. This training ensures leaders experience sustained growth and maintain long-term impact within their organizations.

Booking Hasard

Does Hasard do discovery calls?

Yes, Hasard and his team are available for a discovery call for your event. Please reach out via the contact form. 

Yes, Hasard has extensive experience in both live and virtual formats. 

As a fighter pilot, Hasard specialized in executing complex missions under extreme pressure, often adapting to unexpected circumstances with minimal lead time. He brings that same decisive, ‘mission-first’ mindset to every engagement. So, regardless of your event’s lead time, please fill out the Booking Inquiry Form. Hasard will review your request and do his utmost to find a way to support your event. If he is already scheduled, he’s committed to helping you find another outstanding speaker who can deliver for your audience.

Find additional questions here.